Whether you run a local business in a small town targeting only locals or you are running a large business corporation that operates in multiple countries, digital marketing is a must.
Yes, even if your business has nothing to do with the internet, you still need to invest on digital marketing. I am not joking, I will tell you why.
There is always a certain portion of your target audience that you do not reach. Every marketing channel has a specific reach such as an ad on TV and an ad on Facebook and so on. For instance, you are running the ad of your local business on the TV and it is working well.
Fine, but are you sure that your entire target market watches television? Maybe not. You need to use multiple marketing channels to reach your entire target market. For instance, if you got a halal certification Singapore, you can run a Facebook ad campaign targeting the locals. This way, you will attract people who are interested in your products and use Facebook.
Similarly, you can use SEO to reach those who do not use Facebook but use the internet. You can reach them via Google search.
This is why digital marketing is crucial for your entire business.
I am sure most of the businesses do not have a clue what a sales funnel is and how to use one. Small businesses normally do not prefer creating a sales funnel for the fact that they do not know anything about its benefits.
The first and most important benefit of having a sales funnel is that it streamlines your business processes. You know entire customer journey and can plan things accordingly. At any given time, you know the current standing of your customers in their journey.
This lets you offer highly customized products and offers to the customers based on their current stage in the sales funnel. For instance, if a customer is already aware of your brand and products, you do not need to offer him a lead magnet. You should pitch him your core product.
When you start doing this, you find yourself in a position to compete the big guns. This is how https://www.ihcas.com/ started its journey. It developed a sales funnel and invested heavily on it. As a result, it now outperforms its competitors, some of them are fairly old, in terms of conversion rate and customer engagement.
Your brand can be the next Halalxpert provided you start using a sales funnel right now. Create it today.