I am sure most of the businesses do not have a clue what a sales funnel is and how to use one. Small businesses normally do not prefer creating a sales funnel for the fact that they do not know anything about its benefits.
The first and most important benefit of having a sales funnel is that it streamlines your business processes. You know entire customer journey and can plan things accordingly. At any given time, you know the current standing of your customers in their journey.
This lets you offer highly customized products and offers to the customers based on their current stage in the sales funnel. For instance, if a customer is already aware of your brand and products, you do not need to offer him a lead magnet. You should pitch him your core product.
When you start doing this, you find yourself in a position to compete the big guns. This is how http://halalxpert.com/ started its journey. It developed a sales funnel and invested heavily on it. As a result, it now outperforms its competitors, some of them are fairly old, in terms of conversion rate and customer engagement.
Your brand can be the next Halalxpert provided you start using a sales funnel right now. Create it today.