Tag Archives: marketing

Why digital marketing is crucial for your business

digital marketing photo

Whether you run a local business in a small town targeting only locals or you are running a large business corporation that operates in multiple countries, digital marketing is a must.

Yes, even if your business has nothing to do with the internet, you still need to invest on digital marketing. I am not joking, I will tell you why.

There is always a certain portion of your target audience that you do not reach. Every marketing channel has a specific reach such as an ad on TV and an ad on Facebook and so on. For instance, you are … Read the rest

Why your business needs a sales funnel

I am sure most of the businesses do not have a clue what a sales funnel is and how to use one. Small businesses normally do not prefer creating a sales funnel for the fact that they do not know anything about its benefits.

The first and most important benefit of having a sales funnel is that it streamlines your business processes. You know entire customer journey and can plan things accordingly. At any given time, you know the current standing of your customers in their journey.

This lets you offer highly customized products and … Read the rest

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